Showcasing Your Business - Purpose and Intent according to your chosen option

The Feeling You Get when you Look at Your Website

Don’t be discouraged, learning how to showcase yourself on your website isn’t as hard as you might think. From your business point of view have a look at what you like and what you may like to change, then ask yourself why you feel that way.

Does your site encourage a calm and relaxing feel, is it more clean and clinical, or is it a big old mess and it feels exactly how 2020 is going. The overall feel of your website is vital, you want your audience to feel comfortable and confident so they want to come back again and again.

For example, if you don’t like how you are portrayed, i.e. your message isn’t clear, ask yourself, what is the number one thing I can do for my clients?  
                                       
Ask yourself this (and ask your clients too):
My clients think of me as the __________ expert I help them do ___________(result) and
____________(result) without ___________(not solving this hurdle).               
This is your starting point as you through the rest of your answers we will build on giving you a clear outline of what action to take.

The Feeling You Get when you Look at Your Website

                                                                             
That is a great place to start turning your website into a connection machine so to take it even further by taking a step back to look at your website from a business point of view. Have a look at what you like and don’t on your site and then ask yourself why you feel that way.

For example, if you don’t like how you are portrayed, i.e. your message isn’t clear, ask yourself, what is the number one thing I can do for my clients?

Ask yourself this (and ask your clients too):
My clients think of me as the __________ expert I help them do ___________(result) and
____________(result) without ___________(not solving this hurdle).               
This is your starting point as you through the rest of your answers we will build on giving you a clear outline of what action to take.

                                                                                                       
I am glad you understand that having a clear CTA on your website is a vital part of your marketing. It helps with your audience's experience as there are clear pathways to action. Remember to check your stats to ensure you are getting value from them and update when
needed.

                                                                                                       
Understanding that you are leaving both money on the table and lowering your user experience by not having a clear call to action on your pages. CTA’s are a vital part of your marketing. It helps with your audience's experience as there are clear pathways to action and It also allows you to collect names and emails or to take action such as booking a consultation etc.

Without it, you are simply leaving your audience hanging, it’s like flirting with someone you like, then asking them out and then instead of getting their phone number you are just walking away, just like you may have lost a potential date you may have also lost a potential customer.
Some simple to create CTA’s are:
● Book a consult button (or link) that takes them to a booking form. You can get a free account from places like calendly which allow this to happen very quickly.

● Add a signup button for a simple checklist on something you do and convert it to a pdf (see training here of ebook creation) and then add a form from an email provider such as Mailerlite (have a free account), Mailchimp (have limited free account) and more. Just google email providers for lots of different providers.
● Connect with me on Facebook (or any social media platform) - add an icon for the URL to your profile. It may not be as powerful as some of other CTAs but if you are active on the platforms and your audience can come over and see that and engage with you there. So add one today at least to your home page and start connecting with your audience.

                                                                                                       
I see you understand the power of marketing and the importance of CTA if you have it on your main pages that are a great start and sometimes on secondary pages a simple link page to the main page can be a quick and simple solution. CTA’s are a vital part of your marketing. It helps with your audience's experience as there are clear pathways to action and It also allows you to collect names and emails or to take action such as booking a consultation etc.

Without it, you are simply leaving your audience hanging, it’s like flirting with someone you like, then asking them out and then instead of getting their phone number you are just walking away, just like you may have lost a potential date you may have also lost a potential customer.

A simple example is on a blog post, you could simply have a link at the bottom saying “For training that goes deeper into this subject and more check out my courses here”

 Are you Collecting Emails Address from your Audience

   
It is excellent that you are collecting emails. I hope along with that you are making sure that you are engaging with the email list you have created by sending emails out on a regular basis.

As to how often you send them it depends on your list, your business and your audience needs. Just remember to make them not all sales emails, give content, relevant bits of knowledge and advice, give value 75% of the time and sales content 25% and your audience will love it.

Are you Collecting Emails Address from your Audience

           
So you are not collecting emails, can I ask you why. If your answer is you believe emails don’t get read, then I must let you know, that simply isn’t true!. Statistics say emails are still one of the most valuable ways to connect with your audience. With 80% of business professionals believing that email marketing increases customer retention. (read more here). So It is time to think about what you can offer your audience in exchange for an email address.

For example, you can offer an ebook, checklist, cheatsheet, video training and so much more. Have a look at this article where I show over 30 different lead magnet ideas.

Are you Collecting Emails Address from your Audience

                                                                                                   
With such a widespread emphasis on technology in today's world, securing and maintaining Email contact with customers is incredibly important. With 80% of business professionals believing that email marketing increases customer retention. (read more here). So It is time to think about what you can offer your audience in exchange for an email address and add that to your page. Here is one of training on how to add a email form to your website
For example, you can offer an ebook, checklist, cheatsheet, video training and so much more. Have a look at this article where I show over 30 different lead magnet ideas.

Email Marketing Getting Results

                 
It is great that you have a system in place to collect email, and yes it is hard to get results. It requires consistently sending out emails, testing content, offers and headlines and it requires assessing what is working and what is not. Mailerlite talks here about having an automation workflow which is a great idea.

If you are not getting the results you desire it may be worth doing some split testing and tweaking to see if the content is good but the copy isn’t connecting.
Some things you can do are:
● Reach out to anyone who has signed up for your lead magnet and ask for feedback.
● Assess how it is presented on your website
● Assess the funnel that you have in place starting from the signup to delivery and in the
10 days after and ensure everything is working
● If everything seems good to try some split tests. Here is an article that explains how you
can do it from Mailerlite

Email Marketing Getting Results

                                                                                                        
I am excited that you understand the power of using your emails as an integral part of your marketing. As I am sure you are aware, having your email lists working for you is a smart marketing move, and you are making it happen. Keep consistently reviewing your list as well as your stats for drop off further into your funnel and keep growing your list.

Email Marketing Getting Results

                                                                                                        
If you have not started collecting emails and creating a list you need to seriously consider doing this as it is a fundamental part of your marketing online. See this article for the fundamentals of email marketing.

The Feeling You Perfect Client gets when you Look at Your
Website 

                                                                                                     
Having a website that is a little confusing and not clear for your client is letting yourself down. When your perfect clients visit your website, they should feel like you are able to solve the problem they have or the reason they are  searching or have clicked over to your site. If it is hard to see how you can help they will simply click away.

Define the problem you can solve for your client and use this information as the basis of your website wording. Ask yourself these questions
- How am I serving my product
- How am I serving my customer
- How can I serve them simply and effectively
- What is the overall benefit for them                                                                
For example a fitness coach .
- I am serving women and men ages 30 - 45 years that have never been fit before,
- I serve them by focusing all my training on small results and praise, as this motivates
them to continue.
- To make sure I connect with them my programs are a step by step solution to learn exercise and movement, eating better and reward for effort.
- By serving my audience this way I set them up for success not and in the future and make life long habits.
So now with the focus of your ideal client you can reword your website content and start growing your business.

The Feeling You Perfect Client gets when you Look at Your
Website

                                                                                                         
It is really satisfying when you know you are connecting with your audience and your website is focused and engaging with your audience. So well done on understanding this is a foundational part of your online presence.

The Feeling You Perfect Client gets when you Look at Your
Website

                                                                                                           
When clients come to your website they see what it is you do, but may not see how that can help them. It may take asking a few clients about what they like and dislike about your website or assessing it from the point of view of a client.

If it is hard to see how you can help they will simply click away.
Define the problem you can solve for your client and use this information as the basis of your website wording. Ask yourself these questions
- How am I serving my product
- How am I serving my client
- How can I serve them simply and effectively
- What is the overall benefit for them                                                               
For example a fitness coach .
- I am serving women and men ages 30 - 45 years that have never been fit before,
- I serve them by focusing all my training on small results and praise, as this motivates
them to continue.
- To make sure I connect with them my programs are a step by step solution to learn
exercise and movement, eating better and reward for effort.
- By serving my audience this way I set them up for success not and in the future and make life long habits.

Website Text - Relevant and Relatable

                                                                                                         
You should be proud of how your website wording showcases your business at it best, because this allows your audience to connect with you through your website prior to using your products and services.

Website Text - Relevant and Relatable

                                                                                                 
You should be proud of how your website wording showcases your business at it best, because this allows your audience to connect with you through your website prior to using your products and services. If you do not feel like this and you are frustrated that it doesn't really feel like you then take the time to reword it.
Some simple steps you can take are to break your content down into smaller sections that you can then say one thing. For example on your about page set it up like this and add the wording in the language that connects shows you.

Here's two examples of the same content written a different way depending on the person.
1. Catchy Headline
2. Mission Statement
3. Benefit for Customer
4. Statement about Me
5. Testimonial, Stats or Relevant Evidence of my value.                                    
Person One Highly Excited Visual Based Marketing Virtual Assistant
1. I love Making Your Visuals Come to Life
2. My dream is to make your ideas become reality. Graphics and Imagery are my Jam!
3. When you work with me, not only do you get visual content that speaks to your market, you get content that is focused on simple and clean points of interest. I believe a graphic or image is worth a thousand words so I make it so.
4. My name is Jane and I am a Virtual Assistant that makes all of your business content sign through the joy of combining content and imagery
5. Here’s some love from my clients …. Here’s some results I made happen.       
and Person Two Serious No Nonsense Organisation based Virtual Assistant
1. When Your Business Needs Organisation
2. My Mission is to Create Order out of Chaos
3. Businesses that work with me know that I want to demonstrate and incorporate work systems that streamline their business needs and make working more productive.
4. I am Tracey and I specialise in making your business more efficient by doing all you behind the scenes work and making your workflows work for you.
5. Testimonials from my clients ….. Results and Stat from previous clients.         
See how you can change the way you speak to emphasise your personality within your writing and connect with clients that value a more personal connection over being generic in your speech and trying to appeal to everyone.

Website Text - Relevant and Relatable

                                                                                                    
You should be proud of how your website wording showcases your business at it best, because this allows your audience to connect with you through your website prior to using your products and services. If you do not feel like this and you feel that it is ok and the information is relevant that’s a step in the right direction, but what about taking it further.

Some simple steps you can take are to break your content down into smaller sections that you can then say one thing. For example on your about page set it up like this, and add the wording in the language that connects shows you.

Here's two examples of the same content written a different way depending on the person.
6. Catchy Headline
7. Mission Statement
8. Benefit for Customer
9. Statement about Me
10. Testimonial, Stats or Relevant Evidence of my value.                                   
Person One Highly Excited Visual Based Marketing Virtual Assistant
6. About Me - I love Making Your Visuals Come to Life
7. My dream is to make your ideas become reality. Graphics and Imagery are my Jam!
8. When you work with me, not only do you get visual content that speaks to your market. You get content that is focused on simple and clean points of interest. I believe a graphic or image is worth a thousand words so I make it so.
9. My name is Jane and I am a Virtual Assistant that makes all of your business content sign through the joy of combining content and imagery
10. Here’s some love from my clients …. Here’s some results I made happen.     
and Person Two Serious No Nonsense Organisation based Virtual Assistant
6. About Me - When Your Business Needs Organisation
7. My Mission is to Create Order out of Chaos
8. Businesses that work with me know that I want to put in place and work systems that streamline their business needs and make working more productive.
9. I am Tracey and I specialise in making your business more efficient by doing all you behind the scenes work and making your workflows work for you.
10. Testimonials from my clients ….. Results and Stat from previous clients.       
See how you can change the way you speak to emphasise your personality within your writing and connect with clients that value a more personal connection over being generic in your speech and trying to appeal to everyone.

The Importance of Page Titles and Searchability

                                                                                                     
Having titles on all pages is a must both for your clients and also search parameters. Having a strong and organised navigation on your website allows your audience and potential clients to find content that interests them. This can get hard when you have a lot of content and it seems hard to organise it all.

Having a search bar on your website can help along with breaking content down into footers, submenus and blog categories all help.

Here’s some examples                                                                                                                                                                                                      Your Footer can organise so much of your site                                                

Example from https://www.isitwp.com/                                                                                                                                                                              Your Blog can utilise the sidebar to highlight important information.

Example from https://menwithpens.ca/blog/

The Importance of Page Titles and Searchability

Having titles on all pages is a must both for your clients and also search parameters. Having a strong and organised navigation on your website allows your audience and potential clients to find content that interests them                                                                                                                                  If you don’t know where to start. The first thing you need to do is give each page a name and then make sure it is heading 1. Having names that are commonly recognised helps with finding the right pages. Names such as home, about, contact, services, products, programs, course, start here, blog etc are a good start.

Having a search bar on your website can help along with breaking content down into footers, submenus and blog categories all help.

Here’s some examples                                                                                                                                                                                                      Your Footer can organise so much of your site                                                

Example from https://www.isitwp.com/                                                                                                                                                                              Your Blog can utilise the sidebar to highlight important information.

Example from https://menwithpens.ca/blog/

The Importance of Page Titles and Searchability

Having titles on all pages is a must both for your clients and also search parameters. Having a strong and organised navigation on your website allows your audience and potential clients to find content that interests them. It is awesome that you have understood how powerful this is and have made that happen. 
                                                                                                                    Some other things you can do as your content grows are having a search bar on your website can help along with breaking content down into footers, submenus and blog categories all help. Here’s some examples  

Here’s some examples                                                                                                                                                                                                      Your Footer can organise so much of your site                                          

Example from https://www.isitwp.com/                                                                                                                                                                              Your Blog can utilise the sidebar to highlight important information.

Example from https://menwithpens.ca/blog/

Navigation Done Right

                     
Think about when people come to your site directly to your home page what do they see, usually a logo and a menu followed by maybe a banner etc. The menu is where everyone goes to check out more pages.

As you have kept it simple you are on the right track, as your business grows you can add a sub menu and extended menu to keep that simple but effective navigation system.

Your Header Area / Menu bar can be extended and organised with sub menus and extended menus                                                                                       Example from https://themedemo.commercegurus.com/shoptimizer/

Navigation Done Right

             
Think about when people come to your site directly to your home page what do they see, usually a logo and a menu followed by maybe a banner etc. The menu is where everyone goes to check out more pages.

You may have a lot of pages and that is awesome that your site is growing, but keep in mind your clients' experience if they can’t find things that can then connect with your content and make the decision to work with your business.

Your Header Area / Menu bar can be extended and organised with sub menus and extended menus                                                                                       Example from https://www.plr.me/ of extended menu                                      Example from https://themedemo.commercegurus.com/shoptimizer/ of extended menu with

Navigation Done Right

               
Think about when people come to your site directly to your home page what do they see, usually a logo and a menu followed by maybe a banner etc. The menu is where everyone goes to check out more pages.

When you have a huge amount of content you have to decide what to put where. You may usean extended menu to make it clear, but things like taking some pages out and adding them to your footer can work. Along with adding subpages to a main page can really help.

For example if you have a lot of courses instead of adding them all to your menu add a main courses page and then add all your courses there.                  Example from https://www.buyqualityplr.com/plr-store/products/master-resell-rights-products/

Your Header Area / Menu bar can be extended and organised with sub menus and extended menus

 Example from https://www.plr.me/ of extended menu                                       Example from https://themedemo.commercegurus.com/shoptimizer/ of extended menu with images.

Branded Colours and why they are Important

                   
Using branded colours or even consistent colours throughout your website is a foundational part of building a website. I am glad you have taken the time to do this as it not only makes your business look more professional it allows your clients to feel your consistency and it makes them feel you are a more reliable business for them to work with.

Branded Colours and why they are Important

             
Using branded colours or even consistent colours throughout your website is a foundational part of building a website. I appreciate you want to work with what you feel and the page wants and yes you can use that styling but making it consistent makes your business look more professional. It allows your clients to feel your consistency and it makes them feel you are a more reliable business for them to work with.

In saying this there are ways to use the same colours and change the look stutley by using shades and tints. Go here add your colour hex code and you will see complimentary colours, shades and tints.

Branded Colours and why they are Important

  
Using branded colours or even consistent colours throughout your website is a foundational part of building a website. If the colours that the theme gives you are working that is great otherwise it is pretty simple to create your own colour palette and apply it to your website. Go here to this training for more details.

Fonts and Easy Reading

                                                                                                     
I love fonts and type styles and you should love how they can change your website and the feel quickly. Having inconsistent fonts is ok on different sales pages (if you must) but having the same fonts on your main pages once again adds to the consistent feel of your site.

A heading font and a content body font is the main way of doing it, but in today’s market you can also add a secondary heading font to give your site more depth.

Canva has a great guide to understanding font pairing and how they will work on your site. Go here to read it.                                                                      Another thing to think about is what fonts may be associated with what. For example any of these fonts are seen as casual and relaxed                                 Whereas these serif type fonts are seen as more traditional and classy                And your san serif fonts as more no nonsense or powerful depending on the weight of the font                                                                                          Taking the time to learn the value and importance of a great font can definitely be worth the time. Go here for my training on colours and fonts 

Fonts and Easy Reading

                                                                                                   
I love fonts and type styles and you should love how they can change your website and the feel quickly. Having inconsistent fonts is ok on sales pages but having the same fonts on your main pages once again adds to the consistent feel of your site.

A heading font and a content body font is the main way of doing it, but in today’s market you can also add a secondary heading font to give your site more depth.

Canva has a great guide to understanding font pairing and how they will work on your site. Go here to read it.                                                                      

Fonts and Easy Reading

                                                                                                 
I love fonts and type styles and you should love how they can change your website and the feel quickly. Having inconsistent fonts is ok on sales pages but having the same fonts on your main pages once again adds to the consistent feel of your site.

A heading font and a content body font is the main way of doing it, but in today’s market you can also add a secondary heading font to give your site more depth.

Canva has a great guide to understanding font pairing and how they will work on your site. Go here to read it.                                                                         Another thing to think about is what fonts may be associated with what. For example any of these fonts are seen as casual and relaxed                               Whereas these serif type fonts are seen as more traditional and classy               And your san serif fonts as more no nonsense or powerful depending on the weight of the font                                                                                          Taking the time to learn the value and importance of a great font can definitely be worth the time. Go here for my training on colours and fonts

For example, if you like the colours but don’t like the images then there are 100s of sites that you can use to find no cost royalty free images 

High Quality Images that make you Website Shine

               
Having images that take too long to load can be frustrating for your audience and as you have only a few seconds to capture their interest you need to make your images load fast and look good.
To help make this happen you can see if you have done the following:
● Check to make sure the size of the picture is what you are showing on the site. Go to your image in your editor and change it from large to medium and save, is the image blurrier? What about if you change from large to small?

If they aren't, go back to your original image and downsize it. You can do that by opening the image in Paint (comes on Windows PC and then clicking on resize (make sure you have Maintain aspect ratio ticked) and reduce to a smaller size
● On a website images a good starting size is width for blogs 730 px, banners 1500px, portfolios 800px
● If you are on a wordpress website you can add a plugin that reduces the sizes of your images called Smush. Go here to download or search through your plugin in wordpress.
Here are a list of some of the places you can get no cost royalty free images to add great optimised images to your site 

Canva - https://www.canva.com/photos/free/
Stocksnap - https://stocksnap.io/
Pexels - https://www.pexels.com/
Unsplash - https://unsplash.com/
Burst -https://burst.shopify.com/
Reshot - https://www.reshot.com/
Pixabay - https://pixabay.com/
Pic Jumbo - https://picjumbo.com/
New Old Stock - https://nos.twnsnd.co/
Foodiesfeed - https://www.foodiesfeed.com/
Skitterphoto - https://skitterphoto.com/
Flickr.com - https://www.flickr.com/
Gratisography - https://gratisography.com/
Freshstocks - https://freestocks.org/
Picography - https://picography.co/
Foca Stock - https://focastock.com/
Kaboompics - https://kaboompics.com/
Styled Stock - https://styledstock.co/
Iso Republic - https://isorepublic.com/
Picspress - https://picspree.com/en
Lifeofpix - https://www.lifeofpix.com/
Freeimages - https://www.freeimages.com/
Vintagestockphotos - https://vintagestockphotos.com/

High Quality Images that make you Website Shine

                      
Having images that take too long to load can be frustrating for your audience and as you have only a few seconds to capture their interest and for this reason you need to make your images load fast and look good. As this is something you are already doing, brilliant, keep it up! If you are on wordpress you can use Smush - Compress, Image Optimizer, Lazy Load, WebP Images Plugin to make it even better. Go here to download or search through your plugin in wordpress.

Here are a list of some of the places you can get no cost royalty free images to continue to add great optimised images to your site

Canva - https://www.canva.com/photos/free/
Stocksnap - https://stocksnap.io/
Pexels - https://www.pexels.com/
Unsplash - https://unsplash.com/
Burst -https://burst.shopify.com/
Reshot - https://www.reshot.com/
Pixabay - https://pixabay.com/
Pic Jumbo - https://picjumbo.com/
New Old Stock - https://nos.twnsnd.co/
Foodiesfeed - https://www.foodiesfeed.com/
Skitterphoto - https://skitterphoto.com/
Flickr.com - https://www.flickr.com/
Gratisography - https://gratisography.com/
Freshstocks - https://freestocks.org/
Picography - https://picography.co/
Foca Stock - https://focastock.com/
Kaboompics - https://kaboompics.com/
Styled Stock - https://styledstock.co/
Iso Republic - https://isorepublic.com/
Picspress - https://picspree.com/en
Lifeofpix - https://www.lifeofpix.com/
Freeimages - https://www.freeimages.com/
Vintagestockphotos - https://vintagestockphotos.com/

High Quality Images that make you Website Shine

            
Using images from Google may mean you do not have the rights to use them and you may get yourself in trouble. There are plenty of no cost royalty free sites you can get your images from so maybe you will need to replace the images on your website.

Here are a list of some of the places you can get no cost royalty free images to add great optimised images to your site

Canva - https://www.canva.com/photos/free/
Stocksnap - https://stocksnap.io/
Pexels - https://www.pexels.com/
Unsplash - https://unsplash.com/
Burst -https://burst.shopify.com/
Reshot - https://www.reshot.com/
Pixabay - https://pixabay.com/
Pic Jumbo - https://picjumbo.com/
New Old Stock - https://nos.twnsnd.co/
Foodiesfeed - https://www.foodiesfeed.com/
Skitterphoto - https://skitterphoto.com/
Flickr.com - https://www.flickr.com/
Gratisography - https://gratisography.com/
Freshstocks - https://freestocks.org/
Picography - https://picography.co/
Foca Stock - https://focastock.com/
Kaboompics - https://kaboompics.com/
Styled Stock - https://styledstock.co/
Iso Republic - https://isorepublic.com/
Picspress - https://picspree.com/en
Lifeofpix - https://www.lifeofpix.com/
Freeimages - https://www.freeimages.com/
Vintagestockphotos - https://vintagestockphotos.com/                                                                                 

Add to that having images that take too long to load can be frustrating for your audience and as you have only a few seconds to capture their interest you need to make your images load fast and look good.
To help make this happen you can see if you have done the following:
    ● Check to make sure the size of the picture is what you are showing on the           site. Go to your image in your editor and change it from large to medium             and save, is the image blurrier? What about if you change from large to               small?


      If they aren't, go back to your original image and downsize it. You can do            that by opening the image in Paint (comes on Windows PC or and then                clicking on resize (make sure you have Maintain aspect ratio ticked) and              reduce to a smaller size
     ● On a website images a good starting size is width for blogs 730 px, banners         1500px, portfolios 800px
     ● If you are on a wordpress website you can add a plugin that reduces the             sizes of your images called Smush. Go here to download or search through           your plugin in wordpress                                                                            

Q18A

Q18B

Q18C

Letting Your Heading Tags do their Job

                                                                                      
A heading on a website performs a similar function to a heading you see in print. A big difference is on a website it is for appearance but also for search engines to find and index your pages. THIS ANSWER IS NOT NEEDED FOR 5A

Here is some best practices from themeisle.com and you can read the rest of the article here                                                                                               
● Normally we use only one H1 tag for a page, and you’ll most likely find it for the heading.
● H1 to H3 tags should suffice on most pages. H4 – H6 tags may be stretching it a bit, unless the page is really text heavy.
● Maintain hierarchy while using the heading tags, meaning use the tags in numerical order H2, followed by H3, H4… Don’t skip a level.
● Ensure that your keyword is included in H2. This is because Google looks for keyword presence in the title and keyword density in the content while searching and ranking content. There’s no necessity for an exact keyword match.
● Keep a limit for the number of words that you cram between the header tags. Don’t pack in whole sentences or paragraphs.
● It’s not advisable to use the same keywords in heading tags across different web pages on your site.
● Do not use header tags simply to make some elements standout. To style any specific element on your website, use CSS.

Letting Your Heading Tags do their Job

                                                                                     
A heading on a website performs a similar function to a heading you see in print. A big difference is on a website it is for appearance but also for search engines to find and index your pages.
Here is a tutorial on how to add them from themeisle.com and you can read the rest of the article here

You can add header tags in WordPress in 4 ways,
1. You can manually type the header tags in the Text Editor in WordPress.
2. You can just as easily do it using the Visual Editor.                                      3. If you’re more comfortable working with the, keyboard, use Alt+Shift+Numbers 1-6
4. Staying with the keyboard, you can also use the octothorpe or hash keys
Or I use Beaver Builder and either add a heading block or select                   

  Also in the themeisle.com article are some best practices
● Normally we use only one H1 tag for a page, and you’ll most likely find it for the heading.
● H1 to H3 tags should suffice on most pages. H4 – H6 tags may be stretching it a bit, unless the page is really text heavy.
● Maintain hierarchy while using the heading tags, meaning use the tags in numerical order H2, followed by H3, H4… Don’t skip a level.
● Ensure that your keyword is included in H2. This is because Google looks for keyword presence in the title and keyword density in the content while searching and ranking content. There’s no necessity for an exact keyword match.
● Keep a limit for the number of words that you cram between the header tags. Don’t pack in whole sentences or paragraphs.
● It’s not advisable to use the same keywords in heading tags across different web pages on your site.
● Do not use header tags simply to make some elements standout. To style any specific element on your website, use CSS.

Letting Your Heading Tags do their Job

A heading on a website performs a similar function to a heading you see in print. A big difference is on a website it is for appearance but also for search engines to find and index your pages.
Here is a tutorial on how to add them from themeisle.com and you can read the rest of the article here

You can add header tags in WordPress in 4 ways,
5. You can manually type the header tags in the Text Editor in WordPress.
6. You can just as easily do it using the Visual Editor.
7. If you’re more comfortable working with the keyboard, use Alt+Shift+Numbers 1
8. Staying with the keyboard, you can also use the octothorpe or hash keys
Or I use Beaver Builder and either add a heading block or select

Also in the themeisle.com article are some best practices
● Normally we use only one H1 tag for a page, and you’ll most likely find it for the heading.
● H1 to H3 tags should suffice on most pages. H4 – H6 tags may be stretching it a bit, unless the page is really text heavy.
● Maintain hierarchy while using the heading tags, meaning use the tags in numerical  order H2, followed by H3, H4… Don’t skip a level.
● Ensure that your keyword is included in H2. This is because Google looks for keyword presence in the title and keyword density in the content while searching and ranking content. There’s no necessity for an exact keyword match.
● Keep a limit for the number of words that you cram between the header tags. Don’t pack in whole sentences or paragraphs.
● It’s not advisable to use the same keywords in heading tags across different web pages on your site.
● Do not use header tags simply to make some elements standout. To style any specific element on your website, use CSS.

Be Found with Search Engine Optimisation (SEO)

SEO or Search Engine Optimisation is about making it easy for search engines such as Google, Bing etc. to find and index your website. SEO allows the search engines to assess your information, publish your site and rank it against similar websites.

This means without SEO the search engines algorithms find it harder to rank your site and your audience find it hard to search for you on the web. As you are already using SEO you should already be seeing the benefits. If not, start assessing your google analytics to get better results.

Be Found with Search Engine Optimisation (SEO)

                                                                                  
SEO or Search Engine Optimisation is about making it easy for search engines such as Google, Bing etc. to find and index your website. SEO allows the search engines to assess your information, publish your site and rank it against similar websites.

This means without SEO the search engines algorithms find it harder to rank your site and your audience find it hard to search for you on the web. A great place to start is with on page SEO and this is made easy using a plugin called Yoast Seo. You can download here and upload it to your site or search through your plugins and upload through there.

After activation follow the Yoast SEO wizard to set things up and then you will need to go to each page and post and edit the content .

Here is a tutorial from YoastSEO on basic website SEO setup. Read Here .

Be Found with Search Engine Optimisation (SEO)

                                                                                  
SEO or Search Engine Optimisation is about making it easy for search engines such as Google, Bing etc. to find and index your website. SEO allows the search engines to assess your information, publish your site and rank it against similar websites.

This means without SEO the search engines algorithms find it harder to rank your site and your audience find it hard to search for you on the web. A great place to start is with on page SEO and this is made easy using a plugin called Yoast Seo. You can download here and upload it to your site or search through your plugins and upload through there.

After activation follow the Yoast SEO wizard to set things up and then you will need to go to each page and post and edit the content .

Here is a tutorial from YoastSEO on basic website SEO setup. Read Here .

To Be Mobile Friendly or Not to be, really there is no question

                                                                                      
Having a mobile friendly or responsive website is not an option these days it is necessary. No longer is it safe to assume that your audiences are only coming from a computer to your site, there is a big chance they are looking at it from a mobile or tablet.

To see how your website looks on different devices check it out here

You might have found it looked great or totally a mess. As you weren’t sure this could simply be because the theme that you are using was set up to be mobile responsive (and that is the case with many themes). If it is all over the place you can get a better theme, use a plug and play editor like beaver builder to make it happen or you can hire someone to do it for you.

To Be Mobile Friendly or Not to be, really there is no question

                                                                                          
Having a mobile friendly or responsive website is not an option these days it is necessary. No longer is it safe to assume that your audiences are only coming from a computer to your site, there is a big chance they are looking at it from a mobile or tablet.

To see how your website looks on different devices check it out here

You might have found it looked great or totally a mess. As you weren’t sure this could simply be because the theme that you are using was set up to be mobile responsive (and that is the case with many themes). If it is all over the place you can get a better theme, use a plug and play editor like beaver builder to make it happen or you can hire someone to do it for you.

To Be Mobile Friendly or Not to be, really there is no question

                                                                                       
Having a mobile friendly or responsive website is not an option these days it is necessary. No longer is it safe to assume that your audiences are only coming from a computer to your site, there is a big chance they are looking at it from a mobile or tablet.

To see how your website looks on different devices check it out here

You might have found it looked great or totally a mess. As you weren’t sure this could simply be because the theme that you are using was set up to be mobile responsive (and that is the case with many themes). If it is all over the place you can get a better theme, use a plug and play editor like beaver builder to make it happen or you can hire someone to do it for you.

Are you doing the Backend Work - Themes, Plugins and Setting
Maintenance

                                                                                     
If you have ever wondered why you need to update your plugin, themes and setting regularly there are a couple of reasons.
1. Compatibility - by keeping them up to date you help all the components stay compatible with each other. As the web and website platforms are ever evolving ecosystems with constant improvement and growth.

You need updates to make this happen and if you don’t update regularly what may happen is there has been a series of changes since your last update and it can conflict and cause issues on your site. Or even worse the white screen of death.

2. Improves security - updates include the latest security batches so if you don’t update you do have them and you are more susceptible to hacking

3. Performance - plugins, themes and setting all work together to create a high
performance website so if you are not using the latest versions you may not be getting the latest performance tools.

Are you doing the Backend Work - Themes, Plugins and Setting
Maintenance

If you have ever wondered why you need to update your plugin, themes and setting regularly there are a couple of reasons.
1. Compatibility - by keeping them up to date you help all the components stay compatible with each other. As the web and website platforms are ever evolving ecosystems with constant improvement and growth.

You need updates to make this happen and if you don’t update regularly what may happen is there has been a series of changes since your last update and it can conflict and cause issues on your site. Or even worse the white screen of death.

2. Improves security - updates include the latest security batches so if you don’t update you do have them and you are more susceptible to hacking

3. Performance - plugins, themes and setting all work together to create a high
performance website so if you are not using the latest versions you may not be getting the latest performance tools.

Are you doing the Backend Work - Themes, Plugins and Setting
Maintenance

If you have ever wondered why you need to update your plugin, themes and setting regularly there are a couple of reasons.
1. Compatibility - by keeping them up to date you help all the components stay compatible with each other. As the web and website platforms are ever evolving ecosystems with constant improvement and growth.

You need updates to make this happen and if you don’t update regularly what may happen is there has been a series of changes since your last update and it can conflict and cause issues on your site. Or even worse the white screen of death.

2. Improves security - updates include the latest security batches so if you don’t update you do have them and you are more susceptible to hacking

3. Performance - plugins, themes and setting all work together to create a high
performance website so if you are not using the latest versions you may not be getting the latest performance tools.

Here is a great tutorial from wpbegginer.com that goes into detail on how to do your backups.Go here to read it.

Broken Links, Broken Promises

                                                                                    
You may not think you have any links on your site but links include links in the menu etc.
Why not just take a minute or two to check, there is a free tool called Online Broken Link Checker (and if you search these keywords you will find others) that helps you check your entire site for broken links. If there is none then awesome.

Broken Links, Broken Promises

                                                                                    
It is great that you are keeping onto of your website links.
Why not just take a minute or two to check, there is a free tool called Online Broken Link Checker (and if you search these keywords you will find others) that helps you check your entire site for broken links. If there is none then awesome.

From a visitor to your website point of view don’t you hate it when you click on a link and it goes somewhere wrong or a dead site. Now if one or two happen from a site you think ok these things happen but if you are consistently finding broken links you feel like they really mustn’t care about the little things and it tarnishes you desire to check out more or even do business with them.
From a business point of view there are a couple of problems with broken links. First is as above customer experience. Secondly it can hurt your search engine rankings and it seems silly to put the work in originally to let it later cause you issues.

You can check them manually page by page or you can use your Google Search Console to detect them

Broken Links, Broken Promises

                                                                                    
From a visitor to your website point of view don’t you hate it when you click on a link and it goes somewhere wrong or a dead site. Now if one or two happen from a site you think ok these things happen but if you are consistently finding broken links you feel like they really mustn’t care about the little things and it tarnishes you desire to check out more or even do business with them.

From a business point of view there are a couple of problems with broken links. First is as above customer experience. Secondly it can hurt your search engine rankings and it seems silly to put the work in originally to let it later cause you issues.

You can check them manually page by page or you can use your Google Search Console to detect them

Or there is a free tool called Online Broken Link Checker (and if you search these keywords you will find others) that helps you check your entire site for broken links.

Do the Backup

                                                                                   
Backing up your site is something you should do regularly, as you are currently backing up your site, I would just ask you, to confirm with how it backs up that you know the restore process. Why I say this is that it is really frustrating having a backup and then finding it is so complicated to restore or your backup is riddled with errors when the backup is needed in an emergency situation.

Do the Backup

                                                                                      
Backing up your site is something you should do regularly as you are currently backing up your site, I would just ask you, to confirm with how it backs up that you know the restore process. Why I say this is that it is really frustrating having a backup and then finding it is so complicated to restore or your backup is riddled with errors when the backup is needed in an emergency situation.

If you want your own solution there are plugins that do it for you I use All-in-migration and do a manual backup each time I do any major updates and I also have my host doing daily backups.

Do the Backup

                                                                                    
Backing up your site is something you should do regularly as you are currently backing up your site. Some hosting companies do it for you but if you are using this solution I would just ask you, to confirm with how it backs up that you know the restore process with your hosting company, so if something goes wrong you can fix it easily

Why I say this is that it is really frustrating having a backup and then finding it is so complicated to restore or errors when it happens only when you are in an emergency situation where you need it.

If you want your own solution there are plugins that do it for you I use All-in-migration and do a manual backup each time I do any major updates and I also have my host doing daily backups.

Are you helping your Audience or just talking about yourself

Q19A

Are you helping your Audience or just talking about yourself

Q19B

Are you helping your Audience or just talking about yourself

Q19C

Reflection

Q20A

Reflection

Q20B

Reflection

Q20C